
In his 112-page manifesto titled Do the Work, Steven Pressfield writes “when an idea pops into our head and we think, ‘No, this is too crazy,’… that’s the idea we want.”
A perfectly reasonable person might ask the perfectly reasonable question: “why on Earth would someone pursue an idea so…

The problem isn’t how to build a model, it’s figuring out how to keep your customers happier so they’re less likely to churn.
The problem isn’t poor prioritization or a cluttered calendar, it’s figuring out how to achieve a result or level of performance that you aren’t achieving yet.
The quickest way to become stuck is by confusing a symptom or a potential solution for the problem itself (this is why it’s important to ask ‘why’ a lot).
The actual problems you’re trying to solve rarely change; the paths to solving them are plentiful and can change all the time.

Marie Forleo wrote a great book titled ‘everything is figureoutable’.
I love the title because it captures the punchline of the book perfectly:
However intimidating or confusing something might be, you can figure it out.
When you can approach a problem with full confidence in your ability to find a…