Familiarity is an anchor

William Liao
1 min readFeb 11, 2024

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Familiarity is a propelling force and pulling force.

Every time a driver gets in the car, they rely on their familiarity with local traffic rules and regulations to navigate them effectively to their destination. (Propelling)

In contrast, a lack of interest or active pursuit of new and valuable tools or skills can also be driven by a predisposition toward the tools and skills we already know. (Pulling)

Yesterday I started working on some designs in Photoshop because it’s the tool I know and have been using for nearly a decade.

It wasn’t until a couple of hours and some moments of frustration later, that I discovered another tool capable of getting the same job done in less than 10 minutes.

Where you instinctively put your time and energy isn’t necessarily where you should put your time and energy.

Instead of gravitating towards what you know, try to gravitate towards figuring out what the best use of your time and energy is.

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William Liao

Taiwanese American, daily blogger of ideas about impactful work in service of others, photographer (ephemera.photography)