A few months ago a memo offering a detailed overview of how MrBeast, a YouTuber that has amassed an impressive 337 million followers to date, thinks about making quality content was leaked on the internet.
What becomes abundantly obvious to most who read it is that the difference between MrBeast and the vast majority of other YouTubers is that his team’s standards for what constitutes quality content worth publishing are well above average.
What most would consider “good enough” content, MrBeast probably wouldn’t even consider worth sharing.
The person who turns in exceptional work is able to do so because they first adopted an exceptional notion of how good the work needed to be in the first place.
We — as individuals, teams, and institutions — rise (and fall) to the level of what we decide is “good enough”.
