It’s much easier for a seller to sell, and a buyer to want to buy, a staged home.
Because home buyers aren’t just buying a home, they’re buying a life. They’re buying what the story of the next several years (or however many they will be there) could look like.
A thoughtfully placed couch and coffee table, a dining table, and a mirror on this wall, and a plant on that table collectively represent an invitation for the buyer to more clearly imagine this life.
Yesterday I got some great feedback on the importance of story telling when communicating my work, and I think home staging is an apt analogy here.
If your work is the home, staging is the story about why it matters to the person you’re trying to present — and, let’s be clear, sell — it to.
Don’t just say “here’s four walls and a roof on top of some foundation.”
That’s selling a home.
Also say, “And here are all the great things you can do with it.”
That’s selling a life.
