what’s the problem really?

The problem isn’t how to build a model, it’s figuring out how to keep your customers happier so they’re less likely to churn.

The problem isn’t poor prioritization or a cluttered calendar, it’s figuring out how to achieve a result or level of performance that you aren’t achieving yet.

The quickest way to become stuck is by confusing a symptom or a potential solution for the problem itself (this is why it’s important to ask ‘why’ a lot).

The actual problems you’re trying to solve rarely change; the paths to solving them are plentiful and can change all the time.

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