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Would you do it again?

Every journey has peaks and valleys — times when things appear to be going well and other times where your fortitude to persist is truly challenged.

Given the precious and finite nature of your time, it is not unusual to wonder about the peaks and valleys you’ve gone through and ask ‘is this journey worth it?’.

Consider this question as a potentially powerful litmus test for the worthiness of the work: would you do it again?

Whether you are trying to understand the core merit of a business endeavor, a relationship, or a project, you will find in many cases that your gut response to this question easily outperforms any balance sheet or exhaustive lists of pros and cons.